As the Marketing Program Manager for BPH, my responsibilities extended to developing a brand design for the VIP membership program covering TGIF, Texas Roadhouse, Amaroni's, and Dan Ryan's across various regions in Asia. In addition to this, I oversaw a wide array of projects including marketing initiatives, customer relationship management services, data reporting, PowerPoint presentations, and in-house marketing materials.

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Now, let's talk about that membership program. The challenge was to design something that blended seamlessly with each brand but also allowed for some customization for targeting customers. Throughout the whole process, I made sure to stick to the brand standards, keeping everything nice and consistent across all our marketing adventures.